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Sentient Financial

The Costly Mistake of Letting Winners Run Too Long

Patrick Thompson

It's easy to get caught up in the excitement when your investments are soaring, but letting winners run without a clear exit plan can lead to unexpected setbacks.

Letting winning investments run too long is a common pitfall, even for experienced professionals. 📊

Here are key reasons why holding your winners without an exit plan can hurt you:

  • Market gains can reverse quickly, erasing months or years of growth.
  • Waiting too long may push you into higher tax brackets or lead to unfavorable tax events, especially if your income is uneven or bonus-based.
  • Failing to rebalance can result in a portfolio that no longer matches your risk tolerance or long-term goals.

A smart strategy involves establishing profit targets, regularly reviewing your portfolio, and making unemotional selling decisions. This is especially important for business owners and executives balancing complex financial lives.

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